How to Repurpose Content Without Being Penalized by Google Bots

The REAL problem with duplicate content.

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Congratulations! You’ve written a great article!

Your Medium readers loved it. But now the views have died down. You wonder how you can get it in front of another audience. It’s tempting to post your content on another platform.

But wait.

Doesn’t Google warn against creating duplicate content?

What is Duplicate Content?

Content that is identical to or almost identical to other content will be considered duplicate content.

Sometimes you end up duplicating content unintentionally. This can happen when you’re accommodating mobile devices, desktops, and the need to print your content.

• When you list several items in an online store and they’re linked to by multiple URLs or web addresses.
• When you’re on a site that generates regular and mobile device content pages.
• When you create printer-only versions of web pages for people who don’t want to or are unable to use a mobile device.

One thing websites can do is mark one of these versions with a noindex meta tag. The bot will ignore it.