How to Repurpose Your Content

8 Ways to Recycle What You Already Created

Joe Dudeck
Aug 24 · 5 min read

Every marketer should make themselves familiar with how to repurpose content, especially if they’ve been in business for some time. Many of us marketers or small businesses are so focused on churning out piece after piece, that we completely forget about all the great content we’ve already produced. Not to mention, you hit points of burnout throughout the year. The last thing you want to be creating is flat content.

If you’ve been creating content for a while, you likely have lots to choose from. In this post, you’ll learn how you can take what’s already available to you and repurpose content to save time, reach a new audience, and make the most of the hard work you’ve accomplished.

Image for post
Image for post

Why Should You Repurpose Content?

  1. Saves Time: Creating quality content takes time. A lot of time. You may need to conduct research, brainstorm ideas, write a script, gather expert quotes, the list of tasks goes on and on. For most of us, this cycle repeats and repeats, always focusing on the next piece of content. The time it takes to publish new resources adds up. By repurposing content, however, you can draw from past articles, videos, or other assets and cut down on time it takes to produce new assets. You don’t have to create something new every time. Sometimes, you just need to find a way to retell what you’ve already told. And time, my friends, is money.

How Should I Repurpose Content?

1. Choose Evergreen and/or Popular Content

  • Which piece was shared the most on social media?
  • Which piece received the most monthly traffic?
  • Which of your videos has received the most views?

Narrow down your top performing blog posts and videos by engagement, as this will determine which pieces might be worth dusting off and taking another look at. Any piece with a high number in any of these areas is a good place to start.

2. Dig a Little Deeper

3. Choose New Mediums

4. Take a Different Angle

5. Create Summarized or Round-Up Posts

6. Update for Relevancy

7. Update for Correctness

8. Make it Visual

Content holds a lot of value, but it may hold even more than you think. Take a look at your existing content and think about how you can repurpose it to gain wider engagement from your key audiences. Even better, create new content with these above strategies in mind so that it can be easier for you to repurpose down the line. Repurposing your content can make your life easy, but you can make repurposing even easier by thinking one step ahead.

Originally published at https://www.keyholemarketing.us on August 24, 2020.

The Startup

Medium's largest active publication, followed by +720K people. Follow to join our community.

Joe Dudeck

Written by

Founder of Keyhole Marketing, helping small businesses find solutions to persistent business growth pressures like lack of leads, time, or strategy.

The Startup

Medium's largest active publication, followed by +720K people. Follow to join our community.

Joe Dudeck

Written by

Founder of Keyhole Marketing, helping small businesses find solutions to persistent business growth pressures like lack of leads, time, or strategy.

The Startup

Medium's largest active publication, followed by +720K people. Follow to join our community.

Medium is an open platform where 170 million readers come to find insightful and dynamic thinking. Here, expert and undiscovered voices alike dive into the heart of any topic and bring new ideas to the surface. Learn more

Follow the writers, publications, and topics that matter to you, and you’ll see them on your homepage and in your inbox. Explore

If you have a story to tell, knowledge to share, or a perspective to offer — welcome home. It’s easy and free to post your thinking on any topic. Write on Medium

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store