Member-only story
How to Scale an 8-Figure Business — Avoiding the Biggest Mistakes
A Structural Sales Playbook to Drive Growth
I was speaking with a founder recently who proudly said, “We are scaling an 8-figure business.”
“Right,” I responded, “And how are you doing it?”
“I know, I’m the odd guy asking the tough questions when everyone else is nodding along. But that’s my job. I am not here to make “friends for life” but build valuable companies.
Silence.
10 seconds passed. 30 seconds. 60 seconds.
“Hmmmm,” he continued, clearly unsure. “Well, that’s a really good question… Ahem. Uh…”
His pause wasn’t strategic.
It wasn’t the dramatic kind of pause meant to build suspense. It was the kind of pause that comes from not knowing the answer. T
he kind of pause where you’re just praying for the right words to appear, but they don’t.
And here’s the thing: I see this all the time.
Not only in deep tech startups but also among solopreneurs.
They want to scale, but they don’t have a solid grasp on how to actually make their machine work.
