How to Sell a Commodity Product
Relationships are the most critical factor for increasing sales
Published in
4 min readMar 5, 2020
I’ve been in commodity sales for 10 years and have increased my annual sales in a multi-million dollar territory in that time by 290%. How do you sell a product that has no unique difference from others — nothing to differentiate it from the next salesman’s product — thus no built-in selling point?
