How to sell more online
4 Tips to Generate Better Sales Leads
Published in
5 min readMay 31, 2019
We all want to buy stuff, but we don’t like to be sold. There’s a problem right there for us involved in digital marketing and sales.
How do you generate better sales leads without being pushy or sounding too salesy on your website? Read on to find out.
Let’s start with the basics. What is a lead?
A lead is someone in the first stage of the purchasing process, a potential buyer who is interested in your product or service.
3 types of website visitors
- A small percentage are ready to buy and eagerly seeking the solution you offer — those are the prospects you’re after.
- Others need what you have but are not in a rush or have other options — those you need to convince.
- Yet others stumbled upon you by accident or mistake and don’t really need or want what you sell — those you need to identify a.s.a.p. and send them on their way.
There are three steps in your relationship with your leads:
- Attract them
- Qualify them
- Convert them to customers
So let’s look at 4 tips to generate better sales leads online.
