How to Set Rates as a Freelancer and Ensure You’re Getting Paid What You’re Worth

Anangsha Alammyan
The Startup
Published in
4 min readMar 23, 2023


Photo by Firosnv. Photography on Unsplash

Freelancers occupy around 46.5% of the total global workforce.

As a freelancer, you can establish your rates. If you leverage your skills the right way, your earning potential is unlimited.

But pricing can be a concern for freelancers.

What makes setting rates for freelancers challenging?

Determining freelance rates requires a delicate balance between

  • understanding your value,
  • target clientele, and
  • the broader competitive market.

Pricing your services too low leads to undervaluing yourself and missing out on potential income. On the other hand, if your rates are too high, you risk losing clients to other freelancers who charge less.

Fortunately, as a freelancer, you can adjust your rates as needed. You can start low, and work your way up, so there’s no need to overthink it.

This post draws on my experience of three years as a freelance writer. By the end, I hope you get some clarity on how to set rates and ensure you’re getting paid what you’re worth as a freelancer.

1. Recognize the Value You Bring