How To Set Up Facebook Messenger Chat On Your Shopify Store

Brent Godkin
The Startup
4 min readApr 2, 2019

--

If you have been keeping up with my blog posts you will know that I always stress having a live chat feature on your store for multiple reasons. A common question I am asked is can I just use my Facebook messenger chat on my store and the answer is… yes, you absolutely can and it is 100% free. Within the Shopify back-end it allows you to have the option of setting up a Facebook Messenger sales channel, which is good but not great. The reason I don’t find this option to be a great one is the user experience for visitors is not the best since it takes you away from the website when you click on it on it. Refer to video below for example:

Luckily there is a solution to this issue, what you need to do is install the Facebook Messenger plugin onto your store (from your Facebook page. Once the chat plugin is put on your store your visitors will be able to open the chat on the site and use it without being redirected. Keeping visitors on your site is very important, whenever you have an app on your store that takes a visitor away from your page you drastically increase the risk of having that user get distracted and not finish the purchase. Also keeping users on your site when using the chat function allows them to continue to browse and shop while they wait for your response.

To install the Facebook Messenger plugin on your store follow these easy steps.

  1. Go to your stores Facebook page ( you must be an admin or owner on the page).
  2. Go to your settings and click “messenger platform”.

3. Scroll down to the bottom and under “customer chat plugin” click set up.

4. Go through the setup wizard, you can change the greeting message and also the colors of the widget.

5. When you get to the end of the set up you will see this page, make sure to add your website to the domains list and then take that code and copy it.

6. Once you have the code copied go to your Shopify Backend, go to Online store, then click themes, then click the action button, and in the drop down select edit code. Find the theme.liquid template and paste the code you just copied right below the <body> tag and then click save.

7. Once you have done that go back to your Facebook page and click finish and that’s it. You will not have the Facebook chat app installed on your Shopify theme and it will function right on the page and will not take you anywhere.

I hope this document helps, if anyone has any troubles or has questions about setting this up please just let me know by leaving a comment or send me an email at brent@onlygrowth.com

If you would rather watch me do the setup in a video you can watch that video here:

For more tutorial videos visit my youtube channel https://www.youtube.com/channel/UC-FFxTVUwEpqN2842c-tm0w

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by +439,678 people.

Subscribe to receive our top stories here.

--

--

Brent Godkin
The Startup

Helping Ecommerce Brand Owners Grow Their Brand By Advising Them How To Increase Conversions And Implement Proven Growth Strategies on Shopify