We have an outdated identity system. You might not be aware of it because you are using it on a daily basis, and all seems to be fine. However, identity faces a major crisis, and we need to solve some big challenges. To achieve this, we have to bring identity into the 21st century. However, what is an identity? Only if we know what identity is, will we be able to change how we deal with identity.
Know thyself. The Greek already inscribed it in the forecourt of the Greek Temple of Apollo at Delphi. Since then, philosophers, psychologists, scientists, poets, authors, artists and politicians have discussed and debated the topic. Plato referred to it as long-standing wisdom. It was given as advice by the Gods, and according to Socrates, “To know thyself is the beginning of wisdom”.
It seems such an easy question to answer Who am I and What is my identity? But it is a lot more difficult than one would expect. Is your identity what is stated on your government issued identity document such as a passport or driver’s license, that is if you have such a document? Is identity your name that your parents gave you or is it the nickname that your friends gave you? Is identity your Facebook, Twitter or LinkedIn username? Is it your employee number at your work, or is it your social security number?
These are just some of the questions that come up when thinking about identity. But that’s is not all. Once you have identified who you are, we have to deal with the persistence of identity; which you is you? Is your identity who you are today, yesterday or tomorrow? Is it your physical appearance, your perceived identity, your feelings and thoughts or your actions? If you change your attitudes, behaviour or even your physical body (your cells are replacing itself constantly), does it change who you are?
Identity is a lot more complex than you might have thought. We have not yet even started about group identity and all those devices that you can connect to the internet, do they have an identity as well? As it appears, they do. If we want to connect billions of devices to the Internet of Things, we have to solve our identity crisis.
Many different attributes create your identity. These attributes continuously change and evolve regarding priority and durability. Some attributes, such as your name and social security number, will stay with you for your entire life. Not counting exceptions of people who change their name for whatever reason. Others, such as your employee number, your student number, your address or phone number, will come and go constantly. They may stay with you for several years or more. While others again can be very short-lived, such as a username on a forum or website. Each of these attributes has different, uniquely identifiable characteristics.
The combination of these attributes makes up who you are, although you might perceive that differently. The same goes for devices. As with people, machines have a variety of attributes that make up their identity. For example, the type of device, the brand, the colour, the characteristics and its capabilities.
The problem with identity in its current form is that these attributes are scattered across hundreds of organisations. Obtaining some of these attributes and re-creating your identity has become very easy. As such, identity theft is a serious problem. In fact, identity fraud and theft is a big problem. Over 15 million Americans encounter it every year, resulting in annual financial losses up to $50 billion. There are different forms of identity theft, including grave robbing, social media fraud, medical identity theft, synthetic identity theft, tax identity theft and there is also commercial identity theft. They all have two things in common: it affects the victim over longer periods of time and costs the global economy billions of dollars. Unfortunately, identity theft is not the only problem that makes up our identity crisis.
Identity verification is the second problem. Verifying your identity can be as simple as showing an ID or can result in a laborious and time-consuming task, involving multiple documents from a variety of organisations as well as verification questions to prove who you are. Verifying your identity happens all the time, online and offline. Organisations such as banks, telco’s, social media websites or online webshops need to verify your identity when you want to do business with them, often because of regulation such as Know Your Customer (KYC).
KYC is the process that, especially financial institutions, need to have in place to verify the identity of customers to prevent money-laundering activities or even terrorism. Identity verification is so engrained in our lives that we might not even see how out-dated the system of identity verification is. Despite all those safety measures such as KYC, the verification of identity is still not secure. Identity theft happens all the time. It is very easy to fake or purchase an identity (prices of buying a US passport on the dark web starts at $938. In addition, the more companies have to store customer and customers’ customer data, the higher the risks that hackers steal that data, especially as not all companies will ensure the highest level of security.
Identity theft and identity verification are two big challenges related to identity, but the biggest challenge that we are facing is the identity exclusion that millions of people face every day. Since being able to show proof of your identity is a necessity to participate in social and economic activity. Not having one can have profoundly damaging consequences for individuals. Yet, around 1.5 billion people, or 20% of the global population, does not have any proof of an officially recognised identity. Most of these people live in developing countries and are already dealing with major other problems.
Apart from personal problems, not having up-to-date population data prevents (local) governments from developing and executing proper social services. According to ID2020.org, a public/private partnership to solve the problem of identity exclusion, over 100 countries do not have functional civil registration and vital statistics systems. As a result, approximately 230 million children are not registered upon birth and as such, basically, do not exist.
Not having proper population statistics prevents business, governments and NGOs to do business frictionless. It prevents adequate planning and budgeting if you do not know who and how many people you are dealing with. For countries that face already a multitude of problems, this poses a real challenge and often solving those challenges start with solving the identity problem first.
India and AadHaar
One country that is working hard on giving all its citizens an identity is India. In 2009 the government launched the project AadHaar, which is the world’s largest biometric identity system. The objective of the system is to provide every Indian with a government-issued identity card, linked to their biometric details and with a 12-digit number based on their biometrics and demographics. 99% of Indian citizens above 18 years old are enrolled. It is the most sophisticated identity platform and has a capacity of enrolling 1 million people per day.
The proof of identity enables Indian citizens to have easy, online and portable access to government services and the system is linked, through Application Programming Interfaces (APIs), with other, non-governmental, services such as banks. As such, it enables those organisations to comply with KYC. AadHaar is an excellent example of how a government brought their identity system into the 21st century, although there are, as always with a project of this scale, privacy and design concerns such as
Blockchain and Identity
Although AadHaar has been built for the 21st century, it lacks one major technology that is currently making waves across the globe. AadHaar does not incorporate Blockchain and, as such, all the problems that are currently existing with identity remain. Blockchain is the technology behind Bitcoin. It is a distributed ledger, or database, that facilitates trustless peer-to-peer transactions removing the need for intermediaries, where data becomes immutable, verifiable and traceable. Blockchain will do for transactions what the advent of the internet did for the sharing of information. In the words of Goldman Sachs “blockchain will change…well everything”.
The financial services industry, known for legacy software and hardware, is investigating how Blockchain, or distributed ledgers, can be applied to improve the sector. If you know that banks, in its purest form, are there to facilitate financial transactions, it is easy to see how Blockchain can make banks redundant if they were to ignore this revolutionary technology. Fortunately, they do not, and Blockchain has the potential to improve the industry drastically, reducing settling times, making banking cheaper and more widely available.
However, Blockchain also offers enormous potential to solve our identity crisis. Having ‘an identity on the Blockchain’ will make it immutable, traceable and verifiable, thereby significantly reducing the possibilities for identity theft. If pushed by governments, it could provide those excluded with much-needed proof of identity and allow them to improve their services. A well-known example of a government working hard to bring identity to the 21st century is Estonia. The small country in Eastern Europe has been digitalising their government since it restored its independence in 1991, and they have become a global role model for e-government. When they developed their e-government, they focused on four principles:
- Decentralisation: there is no central database, and every stakeholder can select its own system;
- Interconnectivity: all systems work together smoothly;
- Open platform: the platform is open to all stakeholders, who can use the public key infrastructure;
- Open-ended: they will continuously develop and improve the platform.
As a result, Estonia built an e-residency program based on the Blockchain, which enables anyone in the world to become an e-resident of Estonia. Once accepted, it allows the e-resident the possibility to start a company, open a bank account and start doing business. This enables anyone to benefit from the efficient services of Estonia while bringing new revenue streams to Estonia. A revolutionary approach that, instead of focusing on tax benefits, focuses on efficiency benefits, which can be quite lucrative for organisations. In addition, having an identity on the Blockchain could solve the problem of identity theft. It could make identity verification a lot simpler while protecting citizens’ privacy. After all, citizens will control the data to be released to what institution when.
Estonia is not the only country that sees the potential of the Blockchain for government services. In 2017, Dubai announced to become the first city built on the Blockchain. Although Dubai is still behind Estonia, the objective is to make government services more efficient and make doing business in Dubai easier. Dubai aims to be the number one digital government. Its objective is to have 100% of its government services and transactions happening on the Blockchain. This is in line with Dubai’s vision to become the happiest city in the world. Having no bureaucracy and efficient government services certainly, contributes to that vision.
In the coming years, we will likely see more governments moving to the Blockchain and develop blockchain-based identity solutions. As a result, we will see governments start competing for the best companies not only based on tax benefits, but also on efficiency gains that can be achieved by developing new identity solutions. In addition, we will see more and more identity solutions developed by startups.
Identity Blockchain Startups
Self-Sovereign Identities are still in development. There are many startups working on decentralised identity solutions. Each solution is slightly different than the other and has a different approach regarding tokenisation, hashing and encryption. These startups are focusing on digital identities related to passports, birth/wedding/death certificates, e-residency, online account logins, etc. Some of the pioneers in digital identity are as follows, in alphabetical order
- Banqu App: a FinTech company focusing on economic identities and extreme poverty. They offer a secure, portable digital identity that maintains transaction history. They developed a proprietary blockchain-based platform for the poorest people — http://www.banquapp.com/
- BitNation: a platform company that offers the same services as traditional governments provide, however, based on the Blockchain. They call themselves the first decentralised, borderless voluntary nation — https://bitnation.co/
- BlockAuth: BlockAuth is developing a framework to verify user authenticity while also enabling an easy-to-integrate OpenID authentication system — http://blockauth.org/
- Civic: is an identity platform that uses identity verification and protection tools to provide business and individuals with control over their identity — https://www.civic.com/
- ShoCard: they are building a digital identity platform to protect consumer privacy, and making it easy to use. It is built on a public blockchain data layer, and as such, they do not store any data or keys — https://shocard.com/
- Sovrin: A self-sovereign identity blockchain developed initially by Evernym, who have since then open-sourced the platform. They aim to build the missing layer for secure identity on the internet — https://www.sovrin.org
- uPort: developed by ConsenSys, they aim to develop an open-source, self-sovereign, blockchain-based identity system on Ethereum — https://www.uport.me/
These startups and many more seek to develop solutions around identity for all industries. Any industry can benefit from digital identities that are verified using the Blockchain. Once governments and startups have developed decentralised and distributed identity solutions, the three main problems of identity, theft, verification and exclusion, have a chance of being solved and resulting in an improved world.
Dr Mark van Rijmenam is the founder of Datafloq, he is a globally recognised speaker on big data, blockchain and AI, strategist and author of 3 management books: Think Bigger, Blockchain and The Organisation of Tomorrow. You can read a free preview of my latest book here. Connect with me on LinkedIn or say hi on Twitter mentioning this story.
If you would like to talk to me about any advisory work or speaking engagements then you can contact me at https://vanrijmenam.nl