The Startup
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The Startup

How to Split Randomly a Userbase using Modulo

A practical example of how you can split a Userbase using the modulo function in R

In many cases, there is a need to split a userbase into 2 or more buckets. For example:

  • UCG: Many companies that run promotional campaigns, in order to quantify and evaluate the performance of the campaigns, create a Universal Control Group (UCG) which is a random sample of the userbase and does not receive any offer or message.
  • Bucketize: For testing purposes, it is…

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