How to Start a Blog in the Most Cluttered Marketplace in History
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I will publish an article only when I have something important to say.
That’s what I reminded myself every time the egocentric ‘me’ wanted to publish more often and be the center of attention.
It wasn’t easy to resist.
As I watched new personal brands gain popularity on a growing platform like Medium, it felt like I was about to miss a train I would never catch again.
I constantly felt the pressure to publish more — after all, I had to make use of all those followers.
The conflict never stopped.
On one hand, the personal brand ‘me’ couldn’t let go of his ego and wanted to spend more time publishing content on my personal Medium blog.
But the freelancer ‘me’ had bills to pay and work to do.
And I realised early on that spending all your time blogging or building a personal brand wasn’t the only way to make a living on the internet.
After all, most of my blogger friends were broke and busy giving-giving-giving so they could ask for a sale one day in the future.
I realised I could step off this personal brand stage and make a silent living behind the scenes — by getting my hands dirty growing the blogs of my clients instead.
Somehow, it worked.
The more I focused on helping my startup clients to grow, the more firsthand lessons I learned.
And every time I learned something through that experience, I logged on to Medium and published a new story.
To date, I’ve published 15 essays since I joined Medium. That’s one article almost every two months:
The relationship between how often you publish and how much traction you get is an interesting concept. But more on that in a minute.
