How to Start a Newsletter Business & Make a Living as a Content Creator

A step-by-step handbook

Alicia Sekhri
The Startup

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Photo by Roberto Hund from Pexels

Newsletters fascinate me. It requires $0 to start one, and yet you can build a whole empire from it. Look at Sam Parr’s The Hustle: it started as a simple business newsletter, and now it’s a multi-million dollar company. Look at Josh Spector: he built a super successful newsletter and monetized it in very clever ways.

You don’t have to build the next The Hustle or Morning Brew.

You can perfectly start your own newsletter and make decent money from it, writing about what you love. Chances that you will become a millionaire are low, let’s be honest. But it’s likely that if you stick to it, you will make a decent living from your newsletter or at the very least earn some extra money.

Ready to get started?

Let’s go.

1. Clearly define your offer

Pick a niche

Yeah, I know. Boring!! But you can’t skip this step. Unlike Medium, where writing for multiple niches can benefit you, it’s important that your newsletter targets a very specific niche. For example, Josh Spector’s For the Interested targets content creators. The Hustle targets entrepreneurs. Coffeehouse Sounds targets remote workers…

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Alicia Sekhri
The Startup

I write about entrepreneurship, entertainment, and screenwriting.