How To Start A Startup 🚀
Here’s a framework you can use to align your business and customer motivations. Plus Free Download.
Published in
5 min readDec 6, 2018
Why do some startups just seem to resonate with people while others don’t?
As consumers, we seek solutions to problems that are connected to our overarching belief systems and emotional connections.
As entrepreneurs, we seek to create a valuable solution which solves a big enough problem for a large enough group of people.
What we need is a way to connect the two thought paths and achieve a state of product market fit nirvana which will help us start our startup.
Customers buy for their reasons, not yours.
Orvel Ray Wilson
Contents
- The ‘Why’ Map
- Aligning your business and customer motivations
- Using the map for marketing your startup
1. The ‘Why’ Map
I’ve developed the ‘Why Map’ which is designed to help you refine, align and synergise your idea. From top to bottom and side to…
