How to start building an audience when you don’t have any audience yet

Sagi Shrieber
Apr 30, 2017 · 16 min read

We started Hacking UI with zero followers, zero readers, zero people who knew what Hacking UI was, zero people who cared, zero people on our mailing list. Fast forward 3 years later…

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Yeah, that’s me, on stage, after being invited to talk in front of hundreds of people in a conference abroad.

“Obscurity is your Enemy” — Grant Cardone

But then, a scary thought arises

“Who am I really writing for? I have no audience yet. Who will see my articles, even if I do write them? How can I build an audience if I don’t have none yet to begin with?”.

🚦Methodological stop:

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From the Hacking UI ‘Scaling a Design Team’ event in San Francisco, Nov 2015 (more pictures from the event are here, audio recording here)

Let’s define ‘audience’

Let’s get even deeper with what ‘Audience’ should mean to you

People see your content → You offer them value by downloading something → they sign up, but don’t give a shit about you

People see your content→ You give them so much value, and only then you tell them they can sign up→ They sign up and can’t wait to consume more of what you have to offer.

“Ok Sagi, I agree with you on the mailing list part, and I now know what ‘audience’ should mean for me. But how do I start building it?”

The Circles Method Recipe for gaining audience

Ingredients:

Method:

What will happen next:

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Activated your first circle? Great! Now it’s time to start developing the relationship with your audience

Started sending that weekly roundup? Great, now it’s time to start writing?

We all start with nothing

Throw that bottle in the ocean

🚦You’re welcome to:

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Resources from this article:

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Sagi Shrieber

Written by

Designer, Entrepreneur & Tribe Builder. Founder of the #Creativepreneur Show (feat. Pat Flynn / JLD / and more) http://creativepreneur.show

The Startup

Medium's largest active publication, followed by +687K people. Follow to join our community.

Sagi Shrieber

Written by

Designer, Entrepreneur & Tribe Builder. Founder of the #Creativepreneur Show (feat. Pat Flynn / JLD / and more) http://creativepreneur.show

The Startup

Medium's largest active publication, followed by +687K people. Follow to join our community.

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