How to Tell a Million-Dollar Story for your Creation, or Whatever You Sell or Market
How do you suppose the people in the photo feel while listening?
Keep that feeling in mind when crafting your irresistible story.
The one that could earn you a million or more dollars by satisfying these qualities.
- Moves people, emotionally.
- Inspires people to remember and share.
- Influences people to purchase AND refer others.
An irresistible story goes beyond telling. SHOWING why you do what you do, how you do it and what you do. Stimulating emotional and logical brain areas. Moving people to take action.
Instead of focusing on your solution or whatever you sell –an irresistible story aligns with what motivates people to exchange money or time. It moves them to satisfy their burning pain, reach their zealous desire or dream or avoid a dark fear.
Dive in for a sample story that influences people through their emotions.
Not even our pediatrician could heal Lowen’s diaper rash.
Her blood curdling screams cut through our hearts as we gingerly dabbed her open wounds.
I’m a pharmacist.
I researched prescriptions, non-prescriptions, and herbal remedies. I researched 6 to 8 hours before applying each product on Lowen’s exposed skin.
Her broken skin couldn’t handle more reactions. But, nothing kept her inflamed rash under control.
A father is supposed to take care of his baby!
So, I began experimenting. Mixing formulas of pure ingredients that served multiple functions. Every ingredient was carefully chosen because fewer ingredients triggered fewer reactions.
It took a month of applying the balm, daily to finally heal Lowen’s bottom enough she could wear a diaper again.
Well, I couldn’t wait to let pharmacy colleagues know, too. Wanting to help more babies suffering from diaper rash when no other diaper rash product was working.
Samples of the diaper balm were sent off hoping dozens of colleagues would pass them on.
It wasn’t long before emails with stories trickled in.
To my surprise, they weren’t all coming from parents.
“I farm and my hands bleed from dry, cracked skin. This is the first winter I haven’t bandaged my hands, in 12 years. I can hold my wife’s hands as I lead her across our dining room floor.
Where can I buy your miracle balm?”
More emails arrived.
Stories of mini miracles of healing skin came in from farmers, construction workers, police officers, hair dressers, delivery staff, bakers, military personnel, stressed out students…
Frantic parents emailed, “Our baby has finally STOPPED screaming!”
Everyone wanting to know, Where can I buy your miracle balm?!!”
(Inspired by entrepreneur, Chad Zelensky with https://lowens.ca/)
Take a closer look at the key ingredients of this irresistible story.
1. Features a desire that people will exchange money for.
People who suffer from a skin condition that causes physical or emotional pain for them or their child –will pay to solve that problem.
Desires influence people to purchase or refer others.
Every million-dollar remarkable product or service aligns with a desire that people care deeply about.
Something they lie awake worrying about. They go to extremes to get or to avoid (i.e. darkest fear). It may become an obsession.
Keep this in mind when coming up with your story, instead of focusing on your remarkable product or services.
People don’t want to buy a quarter-inch drill. They want a quarter-inch hole. –Theodore Levitt
What burning desire does whatever you sell or offer tune into?
2. The challenge and conflict reveals their desire wasn’t easily solved by the target population.
The story mentions that perscription and non-perscription products couldn’t heal the baby’s diaper rash. Neither could herbal remedies. Or following the pediatrician’s advice.
It details the extremes the main character went through… using his professional wisdom and experience, researching, experimenting, carefully selecting ingredients, narrowing down ingredients for the formula.
Indications of time were mentioned. The farmer not holding his wife’s hands for 12 years. Babies finally stopped screaming.
How can you describe your main character’s challenge, plus detail their conflict to influence emotions?
3. The ‘why’ is a compelling motivation.
If the main character didn’t have an inspiring WHY –he wouldn’t have created his remarkable solution. It wouldn’t have spread so easily to other groups of people, with other skin conditions.
Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief — WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care? ― Simon Sinek
The WHY for that story
To care about people so they can trust and fall in love with natural skin care solutions.
How can you embed your WHY into your story?
The power of an irresistible story.
It’s how you’ll spread your remarkable product or service.
So, others discover WHY you you do what you do, matters.
Why your product or idea is worth caring about and spreading!
Because your story is emotional, it influences how people feel when you share it. This entices them to remember and tell others.
When your story aligns with something the people you target DESIRE –they’ll be compelled to hear more and stay in touch.
Whether subscribing to your email, joining your online group, welcoming a phone call, making an introduction or passing along a referral.
You’ll stop dreading networking, pitching, and selling.
Instead, you’ll focus on spreading your story. The one others find irresistible.
Empowering you to spread your ideas and creations.
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