How to Use Adwords Retargeting to Kill Your Competition
Nov 1 · 4 min read

We’d love it if every single person that came in contact with our company became a customer, but in reality, the buyer’s journey is anything but linear. While for some B2C products, this journey might be shorter, the user journey for products or services with long sales cycles can be quite convoluted. A recent study by Google revealed that it takes an average of 2.8 touchpoints per device to…


