How to use SMART model to set good business goals

Meiling Wu
Mar 28, 2018 · 3 min read

5 letters that can help predict sales and grow your business!

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“A group of people brainstorming over a laptop and sheets of paper” by Štefan Štefančík on Unsplash

In the world of business, before you implement every single of your strategies, you must have a clearly business goal.

Sometimes you might have an idea in your mind such as: I want to gain more followers for my blog, I want to have more people to buy my products, or I want more people know my brand. These are some typical goals that people have when they want to grow their business, and these are also very good points to focus on. But are these good business goals? If not, what kind of sentences should be used to develop a good business goal?

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Photo by rawpixel.com on Unsplash

One of the most useful model to use for developing business goal is SMART.

This refers to the following points:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time- bound

let’s dig deeper into details to have a look of each of the word, and find out the rules behind these words.


Specific

  • Precise
  • Well-defined
  • Clear
  • Achievable

For example, Increase leads is not a specific goal because it lack clear direction. A better way to say should be

Increase leads by 10% by year end.

Measurable

A measurable goal indicates progress, and can help you keep things on track. It is motivational when you getting close to your deadline and achieving that goal.

It provides information such as:

  • How much?
  • How many?
  • When?

A measurable goal identifies what’s working well that you should keep doing and what’s not working well that you need to improve.

Attainable

  • Realistic
  • Accountable

It accounts for your past performance, current resources, and capabilities

  • Competitive

You will know what’s you are up against.

  • Motivational

Relevant

A relevant goal aligns what you want to accomplish with what your program realistically can deliver.

  • Deliverable
  • Realistic

For example, if your company want to increase sales by 5%, lead gen program can help you with this. This is deliverable. But what if you have some technical issues or HR issues, lead gen program can not help you with it. So you can go to find IT department or HR department to solve them.

Time — Bound

Establishes deadlines What need to be done by when.

Set your goals by year and break them done into monthly or weekly. this will help you on track and enable you to optimize all your program consistently, and use your resources in the largest extend way.

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“Blue sand falls in an hourglass on a rocky beach” by Uroš Jovičić on Unsplash

Use SMART business goals for your lead gen to set the right expectations and set your program up for success.


Keep going and don’t settle!

Thank you for reading and see you at next episode of business inspiration doze!


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Meiling Wu

Written by

Marketer, Writer, Entrepreneur, MS@NYU, AIESECer, Scholar@Watson Incubation | Data Analytics, Product Management, Marketing | Based in New York & China

The Startup

Medium's largest active publication, followed by +683K people. Follow to join our community.

Meiling Wu

Written by

Marketer, Writer, Entrepreneur, MS@NYU, AIESECer, Scholar@Watson Incubation | Data Analytics, Product Management, Marketing | Based in New York & China

The Startup

Medium's largest active publication, followed by +683K people. Follow to join our community.

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