How to Validate if Your Startup, New Business or Venture Will Succeed Using Fractals

A heuristic model for predicting scalability and chances of success for startups, small businesses, or new ventures.

Sam Schreim
The Startup
Published in
7 min readApr 26, 2022

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Picture by SergeyNivens by DepositPhotos

No one can predict the future, at least not yet! However, there is a lot to learn from Mother Nature, as I have written about in my other articles (e.g., flocking behavior, genetic algorithms) to derive lessons learned and applications for your business strategy. If we can’t learn from Mother Nature for our business strategies — where else can we look?

Fractals are yet another mathematical concept from nature that has shown promise in business applications.

You may be wondering whether the business you are getting into (or already have) will scale successfully. Or you may be an entrepreneur, a venture capitalist, an angel investor, or the CEO of a large enterprise, who constantly evaluates and assesses whether to invest in a new venture.

You may have done your own financial forecasts and calculated your NPVs and IRRs, or you may be evaluating someone else’s. We all know how often such financials are far from reality when all is said and done. In fact, nine times out of 10, forecasts and predictions on paper never materialize in real…

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Sam Schreim
The Startup

Business Model Hackers Founder: Sharing real-life business cases from strategy, management and the application of complex systems in business https://bmh.ai