How to Win Book Awards

Confessions from a Book Award Judge

Sandra Wendel
The Startup

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© Write On, Inc., by Addastta on Fiverr

Yes, you can judge a book by its cover. I do. I am a book award judge.

As a judge, I am sent a box of books, all entries in one category for a major book award. Sometimes two boxes of books. All from hopeful authors who want to promote their book as an award winner and apply those shiny stickers to the cover.

The Secrets of Winners

But what does it take to win or even be a finalist (plenty of glory in that)?

The answer is obvious, but I’ll tell you anyway: a well-written book (fiction or nonfiction, children’s picture book or coffee table book). A well-designed and executed book (that means a stunning and suitable cover for the genre and a readable interior). A perfectly edited book. On a topic of interest.

That’s it.

What Do Judges Look For?

Depending on the award procedure (and we judges are sworn to secrecy about the criteria and evaluation ranking), we are asked to review each book. We comment on the overall appearance, sometimes write feedback for the author, rank various aspects of the book such as cover and content, pricing and graphics, and give impressions about typos and writing style, author’s voice, plot, characters, and…

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Sandra Wendel
The Startup

A picky nonfiction editor who helps authors write, polish, and publish their books. Author: Cover to Cover: What First-Time Authors Need to Know about Editing.