How to Write a LinkedIn Headline That Will Get You Hired

A proven and detailed 5-step process.

Zak Kann
The Startup

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LinkedIn exists somewhere between the worlds of social media and job boards.

So where does the headline fit into this picture — what is the goal of your headline?

The Linkedin headline is your 120-character elevator pitch. Aside from your name, it is the most prominent piece of real estate in your profile and in your LinkedIn search result snippet.

If your headline is generic or uninformative, people have no reason to click through to your profile. Nothing else in your profile matters if you don’t get that initial click.

Your headline is your first and best chance to get people hooked on your story.

The vast majority of LinkedIn profiles have terrible headlines. This makes for a great opportunity. It’s not that hard to stand out when the bar is set so low.

Whether you are looking to get hired or just network — these LinkedIn headline tips are the fastest way to make that goal a reality.

1. Focus on Your Goal, Your Audience, and Your Value

You created your LinkedIn account for a reason, didn’t you?

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Zak Kann
The Startup

Business and technology writer • Let me give you a role in your customer’s story • https://zakkann.com