How to Write Content for SEO

The ultimate on-page SEO guide for content writers and bloggers.

Kirsty Boden-Stuart
The Startup

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Photo by Reza Rostampisheh on Unsplash

This guide will teach you how to write content for SEO (that’s search engine optimization) if you’re a content writer, blogger, Medium writer, or online business owner. It’s everything you need to know to optimize your content so Google can find it — nothing more, nothing less.

How to write content for SEO — the long-game

If you want to indulge in a long and fulfilling relationship with the search engines — one that will stand the test of time after the initial fireworks have settled down — then taking the organic, evergreen approach is the way to go.

Like all great relationships, this takes a healthy dose of time, effort, and patience. But it’ll be worth it: your writing clients will love you/you’ll expand your tribe on your blog/you’ll sell more products or services/untold riches could be yours (Delete where applicable.)

Let’s get started.

1. Research keywords

There are different ways to do this. The simplest? Type your topic into Google and look at what auto-complete suggestions come up. This is a quick and easy way to get ideas on what keyword phrases people are using to search for content…

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Kirsty Boden-Stuart
The Startup

Nonprofit Marketing & Comms lead. Helping purpose-driven writers & marketers change the world with their words: www.writelikeyoumeanit.com/subscribe