How to Write Content That People Will Love to Read and Share

If there’s no engagement, is your blog really good enough? If your perfect piece of content gets no comments or shares or likes, what do you do? Except for a little crying, of course! Most bloggers end up searching, “How to write content?”

A million dollar question indeed.

You want to know how others create content that that people love to read and share, and how you can do the same, right?

Tumblr alone has accumulated 373 million blogs from 2011 to 2017. How can your blog survive these massive numbers and get the attention you know it deserves?

Let’s try to answer this in a different way.

What kind of products do well in the industry in the long-term? Products that deliver on what they promise. Products where the packaging justifies the product and the product justifies the packaging. And of both these, combined with some good marketing skills. Voila!

That also sums up how to write content.

Some people wonder if they need to write something unconventional to get noticed. Well sure, if you can. But, the majority of you are probably looking for more a reasonable answer on how to write content. You want techniques that you can follow for any blog that will increase your readership and shares, right?

To make things easier for you, I have a foolproof list of 10 tips that I follow for my content. It works for me, and it will surely work for you.

Let’s dive into the list of steps for how to write content.

How to Write Content That People Will Love

#1: Find the Tight Topic Idea

This is one of the hardest parts about creating content, right? Finding a topic idea that people actually care about.

So how do you find right topic idea?

Essentially, you need to do a lot of research and learn about your niche before you jump into creating content. Over time, it becomes easy. When it comes to how to write content in your niche, you must first pay attention to popular the topics in your niche.

Trending topics are your best bet because you know people already like them. Trending topics are also well-received on social media sites. And if your content is well written, chances are higher that your blog posts will be shared.

There are various tools to help you find the trending topics. Some that I use personally are BuzzSumo, Google Trends, and Feedly. These tools will give you invaluable information on the topics that are most shared. You can track them regularly to find trending content.

For example, on Feedly, all you need to do is follow your favorite publications or add topics of interest. The tool will then show you the trending articles about those topics or from those publications.

Image via Feedly

You can also go on forums and Q/A sites like Quora, Reddit, and Yahoo Answers to look for similar questions that a lot of people are asking.

#2: Do Thorough Research

Source: Convince and Convert

Research is the most time-consuming part of writing engaging content. Studies shows that spending more time with each post makes a difference.

Your research can include :

  • Search similar topics on Google and look at the blogs and posts of experts. What information have they have covered? How well are those posts performing?
  • Read the comments on blog posts written by competitors. This will help you learn the points they have not addressed in their blog posts, and that can be a great starting point for your post.
  • Find relevant statistics, facts, case studies, and examples to support your claims.

You should also spend time researching your target audience. If your audience engages more with video content, add related videos to your blog posts. If your audience is young and enjoys GIFs, add more GIFs to your blog posts.

A well-written blog post has thorough research behind it. So if you’re wondering how to write content that your readers will love, invest considerable time into research.

#3: Use Catchy Subheadings

It’s been said that people don’t read blog posts, they just skim them. The attention span of humans is only 8 seconds. And if your heading and subheadings are not catchy, you’ll lose their attention before they even start reading your post.

So, when you’re writing your blog posts, remember that people won’t be reading a lot of it. People will be skimming it. They will go through your subheadings, images, and videos to get the gist of what you’ve written.

According to research, 80% of people read your headlines. While only 20% of them read the remaining content.

Check out the example of a well-written blog post on Hubspot below. Notice how the use of subheadings makes the content easy to skim through, and still gives readers the gist of what is covered.

Image via Hubspot

#4: Optimize Readability with Paragraphs and Lists

If you’re wondering how to write content that will be shared, then this is mandatory. Even if you have done your research and created excellent content, if it’s difficult to read, people won’t read it all or share it. People love to read something with space, paragraphs, and lists.

Keep these tips in mind while structuring your blog posts:

Read the full article on Shane Barker’s Content Marketing blog.

This story is published in The Startup, Medium’s largest entrepreneurship publication followed by 289,682+ people.

Subscribe to receive our top stories here.

Like what you read? Give Shane Barker a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.