How to write emails like a marketing pro

Aytekin Tank
Mar 8, 2019 · 8 min read
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Originally published on JOTFORM.COM

“In the 1990s, AOL would gleefully announce, ‘You’ve got mail!’ Today, Gmail celebrates the opposite: ‘No new mail!’”

To send or not to send

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“We speculate that one likely contributor to declining empathy is the rising prominence of personal technology and media use in everyday life,” the researchers concluded. “With so much time spent interacting with others online rather than in reality, interpersonal dynamics such as empathy might certainly be altered.”

“The more often you include a supervisor on emails to co-workers,” he explains, “the less trusted those co-workers feel.”

Three parts of a successful email

1. The CTA

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Artifact’s clever email with a “take the survey” CTA

@Jan: let me know when you can meet

@Jan: please confirm if Thursday at 11 am works for you

@Jan: I’ll book a room for Thursday at 11 am unless you reply otherwise

2. The body

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Dear Michael,

Really enjoyed our lunch on Friday. Thanks again for showing us your favorite ramen spot.

I’m writing about the monthly sales report. Please prepare …

3. Subject Line

Subject: membership committee meeting

Subject: REQUEST: Will you lead the membership committee meeting this Friday?

Learn to love email again

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Aytekin Tank

Written by

Founder at www.JotForm.com || (contact: AytekinTank@JotForm.com)

The Startup

Medium's largest active publication, followed by +685K people. Follow to join our community.

Aytekin Tank

Written by

Founder at www.JotForm.com || (contact: AytekinTank@JotForm.com)

The Startup

Medium's largest active publication, followed by +685K people. Follow to join our community.

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