How We Built a Company Website From the Ground Up With a Small Internal Team

It was just last year that we had refreshed the Terminus brand. As a continuation of pushing the brand forward, we were tasked with creating a new website under an umbrella of spectacular circumstances. We had acquired two companies. The product had expanded and our services and offerings were more robust. So many events had occurred that would influence the need for a better website.

THE CHALLENGE

Like many startup websites, Terminus went through various iterations. Since its inception in 2014, the site development had been accompanied by agency help. We were on the cusp of soliciting our 4th agency at the start of this new website design. We needed to rebuild the website for many reasons including:

• Overall functionality: The current site was a Frankenstein of old and new plugins, code, page templates, and custom hard-coded pages — All which worked against each other to create an unreliable, piece-milled experience on the backend
• Design: Although we did our best to gradually update the look and feel of the site during the brand refresh last year, we were still iterating on top of a broken system and older design. The styling was updated but had the potential for refinement. Inconsistent margin, padding, H tag usage, and imagery…