How we got a million new signups in 2018
I squinted at the number on my screen.
1,000,126
Could that be right? I closed my eyes and tried to visualize one million people.
That’s equivalent to:
- The entire population of Oslo
- Eleven Wembley Stadiums at full capacity
- The passenger load of nearly 3,000 Boeing 747–400s
That’s also how many people signed up to use our product, JotForm, in 2018.
To me, a million is one of those milestone, release-the-confetti kind of numbers. For a brief moment, I felt a little like Dr. Evil in Austin Powers.
I also know that one million isn’t an earth-shattering figure. Social media giants like Facebook, Instagram, and YouTube add hundreds of millions of new users each year.
Still, I’m proud of those new signups. A million is a big chunk of our total 4.3 million users. We also grew our revenues by 50% in 2018, and we’ve enjoyed that same year-over-year increase since 2011.
I share these numbers not because I’m an egomaniac who’s obsessed with hockey stick growth charts, but because growth — when approached in the right way — can be a healthy measure.
