How Wordle Secretly Launched a Genius Marketing Strategy
Why side hustles can use this cost-effective method
By now, if you haven’t heard of Wordle, you’re probably living under a rock.
For a one-sentence summary, it’s a website you can visit to guess five-letter words each day.
That’s about it.
A simple premise that led millions every day to a single website to spend a few minutes guessing a word. Through only word of mouth, it became such a big hit that the New York Times bought the side hustle for millions of dollars.
So, how did Wordle create a genius marketing strategy?
Well, firstly, Wordle isn’t the genius here.
Although they created a platform everyone used, the creator didn’t intend this. He simply wanted to create a platform his wife could use, but it soon took off, and he cashed in.
The genius has been how other companies caught on and copied Wordle’s strategy.
In general, the one-a-day format is addictive.
It makes people come back regularly and consistently — just the right amount to keep someone hooked. Although plenty of examples have used this…
