Humanizing Your Brand: Why You Need To and How To Do It

Dave Farber
Oct 28, 2019 · 5 min read

The need to humanize

In the summer of 2017 Halo Top stunned the industry as it became the best-selling pint of ice cream in U.S. grocery stores. A mere 5 years after its 2012 launch, Halo Top was suddenly outselling longtime leaders such as Ben & Jerry’s and Haagen-Dazs. Halo Top’s story, while unique, is in many ways unsurprising. Think about all the…