I Deleted Twitter From My Phone

It Has Nothing To Do With Recent Events

Marc Guberti
Jan 10 · 3 min read

Twitter has drastically changed as a social network since I first joined many years ago. Twitter was the place where strangers became friends while Facebook was the place where friends became strangers.

I grew my Twitter account up to over 400,000 followers and it became a big segment of my business. While this strategy involved following people back in large numbers, this approach allowed me to have real conversations with real people.

People were enjoying my tweets and I enjoyed engaging with my audience. I still enjoy talking with my followers, but something has gotten in the way…

Politics.

I’m all for people expressing their opinions, but when a platform gets toxic, that doesn’t mean I have to stick around. It’s one of the reasons I shifted my attention towards other social networks so my brand wasn’t reliant on Twitter.

Social media takes up a large chunk of our lives, and many people aren’t happy with that. I’ve seen more people take weeks off from social media or delete their accounts. Several of my friends are posting their goodbyes on Facebook and letting us know where we can still reach them.

My business revolves around social media and I enjoy connecting with my friends, so deleting my accounts is out of the question for me. But I want to reduce the amount of time I spend on social media…especially Twitter.

Even though I have a big Twitter audience, the way I use the Twitter app is similar to how most people use Twitter. I go on the app and immediately scroll through the trending topics.

It’s in this space where I see devastating political news and people attacking each other through their keyboards. No dialogue. Just megaphones.

I believe it’s important to continue paying attention to what’s happening in the world and form your own opinion, but smartphones add to social media’s addictiveness. You get a dopamine rush as you go into the app and scroll through all of the tweets…and there’s endless scrolling potential.

To be clear, I’ll never delete my Twitter account. Even though Twitter is not what it used to be, Twitter still helps my business grow and I get to interact with people in non-political conversations. I’ll still check the trending topics on my computer to stay updated, but instead of checking every hour on my smartphone, I’ll now only check every other day.

Social media is a massive time and mental health drain, and I realized that within minutes of deleting the Twitter app. Now I no longer have the habitual cue to check the app in the morning, afternoon, evening, and in between.

Twitter isn’t the first social network I’ve removed from my smartphone, and it won’t be the last. Although I never used it, I’ve already removed TikTok from my smartphone. I also deleted SnapChat and am mulling deleting the Instagram app.

Going on different social networks on your computer isn’t as exciting as using them on your smartphone, and that’s the entire point.

When I stopped playing video games in my junior year of high school, it was a cold turkey decision. I unplugged every console and controller and intentionally made it very difficult for myself to replug everything in.

Some social media apps are easier to delete than others based on the friendships we have on those platforms and how they affect our businesses. I do all of my Twitter related work on my computer, so I’m not losing any productivity by deleting the app.

For me personally, I find that I scroll more on my smartphone and engage with friends more on my computer. Pay attention to how you use social media on each device and how you feel afterwards.

This is why it was a no brainer for me to delete the Twitter app and other social media apps from my smartphone. I’ll still look at it once every 1–2 days, but I want more of my time back.

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Marc Guberti

Written by

Entrepreneur, Author, Blogger, Digital Marketing Expert, Speaker, Breakthrough Success Podcast Host, Runner, Dog Lover, Red Sox fan marcguberti.com

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +800K followers.

Marc Guberti

Written by

Entrepreneur, Author, Blogger, Digital Marketing Expert, Speaker, Breakthrough Success Podcast Host, Runner, Dog Lover, Red Sox fan marcguberti.com

The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +800K followers.

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