I Didn’t Spend Time Selling My Stuff to Grow My Outsourcing Biz. I Did This Instead.

It was a surprising and gratifying growth hack

You can help others to grow your business. It works. Photo by TheStandingDesk on Unsplash

Ideally, I should focus on my sh!t. Ideally.

Life isn’t a straight line. Sometimes, the detour is the shortcut. This is the thing when it comes to growing our business. I want to sell my stuff all, the, time.

I am sure you think the same way.

Every client has problems. Ideally, you should be able to solve their problems. That is the purpose of client profile targeting. As accurate as that can be, you may miss your snipe.

That happened to me recently.

I thought about it. There were only 2 options in front of me.

• Walk away today and come back when the time is ripe,
• Help them resolve their problems, regardless.

I chose the former. And it worked out beautifully.

A troubled entrepreneur

My friend, Terence, is an entrepreneur.

I know he is fretting over his operating costs. He runs a systems integration small business and has sunk $100,000 into a cutting-edge Internet of Things (IOT) healthcare robotics solution that manages inventory…