I Got a Million Views on My LinkedIn Post in 72 Hours

Lessons learned and collective theories behind virality

Niharikaa Kaur Sodhi
The Startup

--

Photo by Erik Mclean from Pexels

If I knew one line has the potential to go viral in less than 72 hours, I would’ve thought many times before hitting the publish button.

Usually, what I see go viral on LinkedIn are success stories such as getting into a dream college or organisation, or a cry to help by job-seekers. My post didn’t fit in this bucket.

In fact, I thought a few times before putting it out because it was an announcement to the world. I feared the reactions I’d get. I was scared to look like a fool.

For the longest time, I’ve felt that I’m not good enough, pretty enough, successful enough, and the list goes on. But for a year now, I feel wholesome, and that has led me to do crazy things.

It ultimately made me quit my job to be a full-time writer. And that’s exactly what the post said:

Screenshot by the author

Here’s a series of events and lessons that followed.

Impact > Everything Else

--

--