I Scared Away Customers By Making My Product Too Cheap

Every entrepreneur worries about over-charging for their products. Should you also worry about under-charging?

Aaron Dinin, PhD
The Startup
Published in
4 min readApr 7, 2022

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Photo by Xiaolong Wong on Unsplash

I was showing my product to a venture capitalist, and he was impressed by what my team had built. Or, at least, I think he was impressed because he said, “This is incredible! All the…

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Aaron Dinin, PhD
The Startup

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com