The Startup
Published in

The Startup

I Scared Away Customers By Making My Product Too Cheap

Every entrepreneur worries about over-charging for their products. Should you also worry about under-charging?

Photo by Xiaolong Wong on Unsplash

I was showing my product to a venture capitalist, and he was impressed by what my team had built. Or, at least, I think he was impressed because he said, “This is incredible! All the…

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