I Spent 3 Months Analyzing Nike’s Marketing, Here’s What I’ve Learned

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Illustration by author

As a marketing strategist, I’ve always been entranced by Nike’s branding. It’s like they’ve discovered the perfect rhythm to make my pulse race before my adrenaline-fueled body yells just do it.

• The sleek design.
• The energizing comfort.
• The athletic supremacy.
• The sleek, sleek design.

I took on a 3-month sprinting exploration.

The rules were simple.

Every time I find myself hesitating, I need to lace up my running shoes and chase down a couple of Nike campaigns to see what their trailblazing design team is crafting.

Although it was a challenge, I felt like a kid in a candy store during a sugar rush, snagging Nike insights like a squirrel goes nuts for acorns.

With my motivation reservoir filled to the brim, I’m ready to unleash the inspiration.

Make it uniquely personal.

Nike’s ads aren’t just advertisements; they’re a siren call to the inner designer in all of us. Take the Nike By You campaign, for instance. What’s that you see? Nike’s style…