I Spent 30 Days Analyzing The Best Call To Action Buttons I Could Find On The Internet
Get smarter at creating CTAs people (actually) want to click on.
Call-to-action buttons kill and skyrocket digital startups.
Think about it.
The crazy truth: Every client has to click on the right one to become a client.
But I’ve heard way too many contrasting tips from way too many gurus.
- Some say go soft sale.
- Some say go hard sale.
Instead of taking anyone's word for it, I decided to go on my own micro button hunt mission.
The rules were simple.
Whenever I caught myself wanting to pull a naughty Netflix session I’d have a naughty little peek at the call-to-action buttons of my favorite brands instead.
Here’s what I stumbled upon.
Make it risk-free
People don’t like commitments.
Commitments feel risky.
Nobody wants to sign their soul away.
- Let them try things first.
- Free takes away a lot of stress.
- Let them commit to a baby step.