Sitemap
The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +772K followers.

Member-only story

I Spent 30 Days Quietly Analyzing How $100M Brands Steal Customers — Here’s What I Found

5 min readJun 13, 2025

--

One business stealing another’s customers with the New York city backdrop behind them.
Illustration by author

The $2.3 billion theft nobody saw coming

--

--

The Startup
The Startup

Published in The Startup

Get smarter at building your thing. Follow to join The Startup’s +8 million monthly readers & +772K followers.

Jano le Roux
Jano le Roux

Written by Jano le Roux

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open for work—jano@likeflare.com—Join me ⤵️

Responses (3)