We spent $51,975 on podcast advertising: here’s everything we learned

Rebekah Bek
Dec 17, 2018 · 13 min read
Image for post
Image for post

First Attempt: $14,200 Spent

It was quite foolish to expect a substantial ROI from “cold advertising” a complex product like Ahrefs with a 30‐second pre‐roll in a 30‐minute podcast.

Image for post
Image for post
a screenshot of our organic traffic growth via Ahrefs’ Site Explorer
Image for post
Image for post
Image Credit

Second Attempt: $37,775 Spent

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
*If you’re looking to sponsor these podcasts, their rates may change from the time of publishing.
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image Credit

Podcast sponsorship is incredibly time‐consuming.

Image for post
Image for post

Getting the Most From Your Advertising Spend

Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post

Final Tips on Choosing a Podcast to Sponsor

Image for post
Image for post
Image Credit
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post
Image for post

That’s A Wrap


Thank you for reading! If you enjoyed this post, I’d love it if you could hit the clap button 👏

The Startup

Medium's largest active publication, followed by +687K people. Follow to join our community.

By The Startup

A newsletter that delivers The Startup's most popular stories to your inbox once a month. Take a look

By signing up, you will create a Medium account if you don’t already have one. Review our Privacy Policy for more information about our privacy practices.

Check your inbox
Medium sent you an email at to complete your subscription.

Rebekah Bek

Written by

UX Writer @ Ahrefs https://ahrefs.com/ // Follow what I’m up to on Twitter!

The Startup

Medium's largest active publication, followed by +687K people. Follow to join our community.

Rebekah Bek

Written by

UX Writer @ Ahrefs https://ahrefs.com/ // Follow what I’m up to on Twitter!

The Startup

Medium's largest active publication, followed by +687K people. Follow to join our community.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch

Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore

Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store