The Startup
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The Startup

I Was Scammed on Amazon, and it Was a Masterclass in Understanding Consumer Buying Habits

Every entrepreneur should understand the consumer purchasing process as well as scammers

I hate scammers as much as the next person. However, as someone who studies and teaches entrepreneurship, scammers also impress me. After all, being a successful…



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Aaron Dinin, PhD

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @