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I went viral on TikTok… but I was ready.
If your aim is to go viral on a social media platform, then make sure you have your ducks in a row.
I posted my first video to TikTok less than two years ago. As a logo designer, I would often create short, time-lapse videos of myself working in Adobe Illustrator. I’d design a logo, record myself putting it together on screen and post the video to all the social platforms to try and show off my design skills.
I had about 50 videos on TikTok, all faceless (meaning no videos of me, or anything with a voiceover). I was simply posting my work, and hoping the quality of the content would help the account take off.
Then I decided to change tack for one video.
And that video exploded.
As of this morning, it has 3.1M views. And that single video has completely transformed what was a struggling freelance logo design business, into a successful one.
In a single day, the video led to 80 sales leads, jumped my follower count from a few hundred to 15K, and brought in clients from all over the globe.
I am now booked out for three months, working with tech startups, biotech firms, lawyers, a small motor racing team, an NFT project, a 3D print artist, a TV chef and so many more.