The Startup
Published in

The Startup

I Wish Someone Had Warned Me About the Real Reason Most Startups Fail

Every entrepreneur knows that most startups fail, but very few of them actually understand why.

Image courtesy Sameel Hassen via Pexels

I was three years into running a venture-backed tech company that was doing all the things venture-backed tech companies are supposed to be doing. We had a product people loved, we had a…

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