Ideas Are Piss-Easy. Execution Is Hard.

“Products and services are dead”

Photo by Chelsey Faucher on Unsplash

Wannabes get excited by ideas. They think an idea shows IQ.

Ideas are nothing. They’re literally pissing in the wind. For years I worshipped my online business ideas. I had so many of them.

The funniest was a music app similar to Spotify. But instead it was a music app for businesses. It was going to handle all the royalty issues once and for all. The idea never got off the ground.

I had no energy for it. My music days are long gone. And the idea was so similar to Spotify it was criminal.

That’s how most online business ideas sound.

“We’re going to be the Uber of — “

No you’re not. Shut the f*ck up.

The headline of this story comes from Lex Fridman. Like me, he worships execution because that’s when the boy/girl leaves ideas behind and becomes a man/woman.

Here’s what execution looks like and why it’s hard.

Longer hours than your 9-5 job

The first few years of an online business are hard.

You don’t wake up with a great idea, execute, and then suddenly have frappuccino meetings with Zuckerberg about buying you out. It never…