The Startup
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The Startup

If Your Content Is for Everybody, It’s for Nobody

You have to niche down until it physically hurts, or you aren’t doing it right.

Photo by Damir Spanic on Unsplash

It was a Wednesday afternoon, and I was sitting in a cafe with a client for a briefing meeting. You know, back in 2019, when we could do things like that. Ah, the simple things in life.




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Carly Barrett

Carly Barrett

Copywriter. Dog Mum. Goal Digger. Introvert. Chronically Evolving.

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