If Your Startup Is Struggling, There’s a 90% Chance It’s Because of One, Predictable Reason

Entrepreneurs are constantly making the same mistake, but you can’t easily recognize it unless you’re in the right position

Aaron Dinin, PhD
The Startup
Published in
4 min readMar 2, 2023

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Are you Sisyphus trying to push a boulder up a hill?

Greek mythology tells the story of the Sibyl at Cumae. According to legend, she was a woman who’d earned…

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Aaron Dinin, PhD
The Startup

I teach entrepreneurship at Duke. Software Engineer. PhD in English. I write about the mistakes entrepreneurs make since I’ve made plenty. More @ aarondinin.com