If You’re Not Failing Online, You’re Not Trying Cool Enough Sh!t
When you accidentally create inhuman content for inhumane likes, everyone switches off — and they don’t know why.
Mr Beast made me cry. Again.
I saw a video on Youtube of him curing 1000 people of blindness. The video got a lot of attention (more than normal) because he’s trying a new style. The best creators in the world constantly experiment with new stuff.
The creators whose careers fizzle out and end up back in cubicles forget this important lesson (hat-tilt to Jason Levin for the headline quote).
Feeling like a failure is part of the process
I’ve never shared this before.
Most days I wake up and feel like I’m failing at this circus I call an online career. I have no idea what I’m doing.
I don’t know what people want me to write about. I follow the data but often it leads me into a dark corner with a murderer named Freddy.
I don’t think you can be a creator online and not feel like a failure.
It’s baked into the gig. All the analytics dashboards are poison. It reminds me of the chemo my dad’s going through. On the one hand…
