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If You’re Struggling to Build Your Internet Business, Shrink Your Audience
If you’re trying to appeal to a large following, chances are you’re doing it wrong.
In 2019, I worked with two sales professionals. Both were trying to build an audience by creating content for salespeople.
Salesperson One spent six months writing weekly blog posts on sales strategy. Each week, he wrote about a new sales concept, published to his blog, and cross-posted his article to LinkedIn.
Salesperson Two created an email newsletter for first-time sales reps starting a new role at a startup. Each week, he wrote an email with three tips or lessons for crushing a new startup sales role, drawing from his own experience learning on the job. He then pulled a teaser from his email, shared it on LinkedIn, and included a newsletter signup link.
Salesperson One added new followers on LinkedIn by going through his recommended list and adding shared connections. The idea: the more followers he had, the more engagement he’d get
Salesperson Two commented on other salespeople’s LinkedIn posts with his own insights. He asked other salespeople working at startups to re-post his newsletter link. His goal was to get in front of as many entry-level startup salespeople as…
