Important Social Media Marketing Trends That Will Impact Your Business
About 68% of Americans use Facebook and 73% use YouTube according to the Pew Research Center. Over time, social media has evolved into a great tool for marketing. Just like other forms of marketing, the social media landscape is changing at a quick pace. This makes it important for you to keep up with the latest trends.
You also need to future-proof your social media marketing strategy. It needs to be reviewed to see what works for you and what doesn’t. This can help you optimize it to get the best results possible.
Let’s take a look at the most popular social media trends that will affect the future of social media marketing.
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1. The Importance of Engagement
Engagement has always mattered on social media. However, with the change in Facebook’s algorithm that emphasizes meaningful interactions, it has become even more important. This means that content which starts genuine conversations has become more favored.
