In America, your digital freedoms are what the tech companies say they are.

For years, Americans have been taken for digital fools. They’re starting to get pissed off.

What do you really know about how organizations protect your private information?

Perhaps you don’t think about it that much. Your data has become such a commonly-traded commodity that most people couldn’t make it through an average day without giving their private information to at least a dozen organizations.

Doubt me?

Let’s examine a simple daily routine. I’ll bet I can count at least 12 times you gave away your private data in return for a product or a service — perhaps many times, without realizing it.

1. You told your voice-enabled Echo to set an alarm for you to wake up 15 minutes early. You just told Amazon when you’re awake (and ready to receive advertising offers).
2. Over breakfast, you check your “work” email account. You just told your company’s IT department that you’re on the clock.
3. You decide to take public transit into work, scanning your transit card when you board the bus. You just told the transit authorities you’re a passenger today.
4. You use your Starbucks card to buy coffee. You told Starbucks what you ordered, and how that’s the same thing you ordered each day for the past week. Perhaps you’re ready for something different?