In the future, companies measure Return on Experience before Return on Investment. Here is why.

Jonas Bladt Hansen
Jun 20 · 9 min read

What is ROX?

It is about experiences

The five elements in ROX

What is new and different about ROX?

Case examples

Improving ROX with nudging technology — “3”

Measuring the value of funny onboarding announcements: Southwest Airlines

Creating a powerful experience in a crucial moment: The Magic Castle Hotel

Who should implement ROX?

How to get started

What you need to stop and start doing

The Startup

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Jonas Bladt Hansen

Written by

CEO at Inversus. Key note speaker on the Future of Work and Organizational Culture — https://www.linkedin.com/in/jonasbladthansen

The Startup

Medium's largest active publication, followed by +481K people. Follow to join our community.