The Startup
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The Startup

In the Wake of COVID-19, What Pharma Might Learn From Coca-Cola

Consumers are as Valuable as Physicians — Pharma Needs to Treat Them the Same Way

The implicit promise of brands pervades almost every sector where consumers vote with their wallets. From Microsoft to Procter & Gamble to Nike, the best consumer brands engage consumers in developing markets, including…



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Gil Bashe

Ambassador for health communications as the bridge connecting healers and those seeking to be healed. Medika Life author and editor-in-chief.