The Startup
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The Startup

Inertia: It’s Not That Easy to Change

How a simple concept in science can explain the reluctance of change; and help you hold a new paradigm of change.

A car moving at a high speed (http://pexels.com)

Picture this: one evening, you are in a car, driving at 110 km/h. The sky is picturesquely orange and everything is fine. Until suddenly, a cat that was licking its paw beside the road decided to troll you and cross the road abruptly. Having a ninja-grade reaction, you immediately push…

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