Influence Marketing Can Generate an ROI of up to 700% but Consider the Risks

BDC Consulting
Dec 17, 2019 · 5 min read

A well-planned influencer campaign can yield much better returns than traditional banner ads. For a fin-tech project, collaborating with influencers can be a key to success — but only if you manage to negotiate all the stumbling blocks.

According to a Mediakix study, 89% of marketers believe that investment in influence marketing…