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Instagram Shopping Will Take over E-Commerce Faster Than You Think
How business owners should be preparing for a new era of online selling.
The importance of social media for businesses has always been a controversial subject. Many think the ROI is too small and the effort is better spent somewhere else.
Of course, the matter isn’t black and white. It depends on what you’re selling, and how you approach it.
Nevertheless, it’s a valid point. Instagram and other social media are certainly not worth it for all businesses. I don’t see a corporate law firm ever needing an Instagram strategy.
But even Instagram suitable e-commerce businesses, such as clothing and cosmetics brands, could’ve been better off focusing their efforts on multiple other things than social media for the last ten years.
Don’t get me wrong, as someone who makes part of his living by helping businesses grow and increase revenue with Instagram, I know that with the proper approach the platform can be a huge asset.
The problem is that it’s really easy to spend a lot of time on Instagram, and still get it wrong. Other avenues are usually more straight-forward.
